Generation Global
is a mindset.
It’s the belief that the world offers opportunity – and in order to unlock its potential, we need a sense of strategic curiosity, the right tools, and a commitment to pushing our boundaries.
Generation Global is a consultancy that helps leading creative businesses within architecture and design navigate a complex world and achieve their goals.
Harnessing nearly 20 years of internationalization experience in strategy, business development and marketing, Generation Global shapes and delivers a customized approach for entering new markets, putting partnerships in place and executing projects across the globe.
Capabilities
Capabilities
Through customized strategy and investigation, we engage with your firm at all stages, and work with you to deliver the following services:
Market Entry Strategies
Using our Five Spheres approach we look at engaging with Clients/Partners, Professional Organizations, Media, Local Authorities, and the Academic circles in each market, gradually developing your own cultivation list and building your firm’s profile on the international market.
International Partnerships
A trusted partner in each market Is essential in order to build trust and to execute efficiently and flawlessly. Together we will review the best local partners on the market, and establish an agreement that works for both parties.
Negotiation and Agreements
Internationalization means engaging in dialogue with numerous clients and organizations. Generation Global assists in preparing talking points for the negotiation, developing a fees strategy, preliminary reviews of legal and financial agreements, and can even assist in sourcing the relevant legal assistance in each market.
Scope Split and Execution Strategy
Determining the balance in the scope of work matrix is what will make all the creative and financial difference to your clients, partners and your own office. We assist you in determining what that ideal balance is across all phases of project development and execution.
Organizational Structure for Internationalization
Working internationally means having a structure that is ready and can execute on demand. Generation Global can assist you in putting in place a flexible structure within your organization based on your existing and future human resources.
International Communications
Marketing and Communications Strategies for Architecture and Design firms now span across print, digital and thought leadership universes. We work with you to leverage each message in order to complement company wide and business development goals.
About
About
Generation Global was founded in September 2019 by Jack Renteria. Holding a Masters Degree in International Business from the Norwegian School of Economics, and an Economics Degree from the University of Waterloo in Canada, he has lived across the Nordics for the past 30 years.
Experience
Jack’s career spans from the private sector where he was Group Marketing Manager with L’Oréal’s luxury products division, working in both Norway and Canada; and then includes the public sector working as Senior Trade Advisor at the Danish Trade Commission in Toronto, Canada. Jack was a first mover in promoting the Danish fashion and architecture sectors.
Most recently, he held the position of Partner and Director of Business Development & Communications at leading Danish Architecture firm, 3XN in Copenhagen, Denmark. During those nearly 11 years at 3XN, Jack worked extensively in several international markets throughout Europe, Canada, USA, the Middle East, Russia, Hong Kong, China, India, Australia and others.
Jack Renteria devotes time each year to further his professional knowledge taking courses such as ‘Negotiation and Decision Making’ at the London School of Economics, Cultural IQ with the Living Institute in Copenhagen, or attending major conferences worldwide. He is an active member of the Urban Land Institute (ULI), a regular contributor at MIPIM over the past 11 years, and a member of the Danish Estate Media Network.
Holding a Masters Degree in International Business from the Norwegian School of Economics, and an Economics Degree from the University of Waterloo in Canada, he has lived across the Nordics over the past 30 years.
